About

The philosophy behind Actuality Media is that we offer a different approach to media relations to what is often the perceived norm. Our approach is based on a thorough understanding of the interaction between press officer and journalist. We do not offer sales hype or PR spin. We believe the most succesful strategy is to foster an understanding by journalists of an organisation and its goals. If an organisation or company is secure in the belief that it is doing the right thing, then it should be equally confident in being open and honest in its media relations.

If an organisation is doing good work, then negative media coverage is more likely to have happened because of misunderstanding than because the organisation was caught out doing something it shouldn’t. So the answer lies in removing the misunderstanding, not running away.

The name ‘actuality’ reflects our philosophy of offering the truth, the actuality of events and issues. It is a broadcast media term referring to the immediacy of events – making them feel more live and of more interest to viewers and listeners. ‘Actuality’ is also a gentle dig at the term ‘virtual press office’. There is nothing ‘virtual’ about what we offer. The online media centre management is real support – just like having an extra member of the press office team (and a hard working one too).