The corporate website is the first point of call for nearly all journalists seeking information to write a story about that company. In fact 89 per cent of journalists say they will visit the website when starting their research.
The quality and availability of information for the media will therefore have a significant effect on the image of the organisation and the journalist’s attitude when writing up the story.
In a survey journalists were asked: if an organisation has poor information on its website, what impression does this create?
Answers were…
- Not media-friendly (73%)
- Old fashioned (70%)
- Lazy (60%)
- Only firefighting media (32%)
- Something to hide (27%)
So the answer is to have an online media centre?
