Online media centres: set-up and content management
Before launching Actuality Media we have seen for ourselves how a well-built
and, more importantly, well-managed online media centre can be a powerful tool for delivering better media relations.
We have
seen the amount of coverage grow (by as much as 200 per cent) and we have seen strengthened relationships with key target media.
We
have witnessed how news items posted to our own websites convert quickly into real coverage.
The online media centre has greatly
increased the capacity of a small press office to run major campaigns and to deal with the over-load at busy periods. One campaign
generated more than 300 press articles, radio and television reports in the national media and over 1,000 reports in the UK regional
media in a year. That was run mostly online, from a single desk.
Find out how we can create an online media centre to deliver
real results for your organisation.
